Machi X

Tokenize music copyright/ intellectual property

Machi X is a marketplace for music copyright, In the past, a creator can’t get their royalty payout immediately, also the whole payout flow was very complicated and untransparent. Through the use of distributed ledger technology, Machi X fractionalized and tokenized music copyrights. By splitting music copyrights into smaller pieces, fans are able to collect and invest a fraction of the copyrights they like.

Role: Design thinkingPrototypeStyle guidelineUI/UX Design
Platform: iOS / Android App / RWD Website
Duration: 7 Months
Date: Jun 2019 – Dec 2019

Machi X web marketplace and iOS app listing music copyrights with prices.

In this product, we have two times massively changed within 8 months. At the very beginning, Machi X aimed to become a professional cryptocurrency exchange marketplace, then transform into a fans-support platform that allows creators to sell their copyright tokens, and let supporters buy these tokens for collection and some benefits (eg: have priority to buy a concert ticket or limited contents). And then we shift to an investment product, let people invest in music copyrights.

Colour palette: primary yellow, error red, trade green and red, auxiliary colours and greys.

Typography: IBM Plex Sans and Source Han Sans with the heading scale.

Due to the complexity of rights ownership in the music copyright industry involving various stakeholders, we needed to employ multiple strategies in our design to avoid copyright infringement.

Line illustration set used to explain trading terms and error states.

Grid of web screens for trading, collections and portfolio.

Retrospect

Minimize complicated trade flow and use illustrations to explain trade terms such as limit order, and market order.
Based on guidelines, iterate styles for changed target users.
Scalable layout design to support many cryptocurrencies.
Copyright industrial and cryptocurrency content writing.