Bitget Homepage Redesign
Taking the brand from 2D to 3D, on the page that earns sign-ups
Lead Designer, hands-on and leading the team
I design the screens that set direction myself, and lead the team around them. At Bitget I owned the web homepage redesign end to end, from research through launch to the data analysis after it, and its visual rules became the groundwork for the design system.
As a lead I take ambiguous briefs, pin down the goal and the constraints, and push for work that is bold but buildable: the approach agreed with engineering early, effect weighed against performance, and what changed measured after launch.
Selected works
Design Direction at Bitget
Raising the visual and motion standard of a growth design team
Building an AI Design Pipeline at Bitget
From a design system agents can read, to a router that decides who works next
Leading Finance Design at Gate
Learning a crypto finance product line, redesigning the app’s Earn page, and leading the team through it
Binance Fan Token
Write the future with your team
Binance NFT
One-stop platform for all things NFTs
Good design starts with who it is for, and is judged by what it changes.
Clean is not enough. I want work with character, and I do the math on what it costs to build and run.
I have worked in startups, large corporations, consultancies and freelance projects, and co-founded ventures of my own, so I adapt how design works to the team it serves.