About me
I’m Rex Tseng, a lead product designer based in Taipei. Eight years in product design, four of them leading teams, almost all of it in crypto and fintech: exchanges, NFT and DeFi products, and growth design at scale.
I entered crypto in 2018 and have stayed for the technology and the pace of change. I enjoy digging into token economics, business models and financial derivatives, which helps when one screen has to explain a complex product.
I trained in multimedia design and studied visual effects in the UK, which is why motion and craft run through my work. Alongside product work I have taught UI/UX, coached designers through a mentorship programme and written about design on Medium.
How I lead
I lead by finding out what each side needs before I ask either to move. At Bitget I worked with two organizations that measured success differently, Growth for speed and numbers and Design for quality. I looked for the goals they already shared and built rules both could accept, instead of ruling for one side.
I start each quarter’s OKRs from what the other team plans to do, then tie it to something my own organization cares about. That is how campaign volume became resources for design improvements, and how a platform I proposed, EVT-X, became the team’s main fast lane for campaign pages.
With my five designers, I set the direction and explain the thinking, then step in myself when a standard needs to be shown.
Related workWhen Two Teams Want Opposite ThingsDesign Direction at Bitget
Experience
Bitget
Design Group Leader (Growth)Sep 2024 – Aug 2026
Led product design for the Growth team across web and app: acquisition, activation, conversion and campaign experiences, with product, engineering, data, operations and business teams. Led a six-person growth design team and brought AI-assisted workflows into its daily work.
Related workBitget Homepage RedesignWhen Two Teams Want Opposite ThingsDesign Direction at Bitget
Gate.io
UED Manager (Financial Products)Feb 2024 – Sep 2024
Led a team of seven designers across financial products: structured products, quantitative trading, rebates and institutional services.
Binance
Lead Designer (NFT & DEX)Jan 2023 – Aug 2023
Built a decentralised NFT trading platform from scratch, including its brand, UI/UX and design system, leading two designers.
Lead Designer (Fan Token & Turkey Exchange)Jun 2021 – Jan 2023
Sole designer across the full product until launch, then built a team of two UI/UX designers and a user researcher.
Sr. UI/UX Designer (Fiat & Turkey Exchange)Dec 2020 – Jun 2021
Fiat deposit and withdrawal flows, cross-border payments and charity fundraising projects.
Related workBinance Fan TokenBinance NFT
OneDegree
Senior Designer (To C Product)Jun 2020 – Dec 2020
Online application flows for home and pet insurance, plus partner products. Mentored a UI designer and a UX designer.
Related workOneDegree
Machi X & Mithril
Product Designer (Machi X)Sep 2018 – Dec 2019
Set the product design guidelines and led two designers on the responsive website and the iOS and Android app.
Sr. UI/UX Designer (Mithril)Jun 2018 – Jul 2019
VAULT UI design and motion graphics, working with one other designer.
Recognition and teaching
- Binancian Star: Most User FocusedIndividual award, Dec 2021
- UI/UX Design TeacherXUEMI & Appedu Design Institute, Jan – Jun 2021
- CoachXChange Mentorship Program, Sep 2018 – Feb 2019
- Panel SpeakerTaiwan UI/UX Designer Group, Mar 2018
- Gold AwardYouth Innovative Design Festival, 2014
Education
- Bachelor of Design, Multimedia DesignNTCUST, 2010 – 2014
- Exchange programme, Visual EffectsDe Montfort University, UK, Jun – Dec 2014
Skills
Product design
- UI/UX
- Prototyping
- User research
- Motion graphics
- Illustration
Development and tools
- HTML and CSS
- Front-end prototyping
- AI-assisted design workflows
- Google Analytics
Ways of working
- Design management
- Scrum and Agile
- Video editing
- Photography