Rex Tseng

Works

Binance NFT

One-stop platform for all things NFTs

Binance NFT aims to create an entirely new decentralized NFT trading platform that offers more rewards through token issuance. It also provides various on-chain information, traits, sweep floor prices, and data analysis to assist NFT investors in making purchasing decisions.

Role
Design Lead
Platform
Website
Duration
4 months
Date
Feb 2023 – Jun 2023
Landing pages for the new marketplace brand: popular collections, an airdrop module and a “Why choose us” section.

The background of this project was somewhat chaotic, as centralized exchanges faced increased regulatory pressure, limiting the freedom of products. Therefore, we aimed to launch a new decentralized NFT marketplace within a short timeframe. We had to start from scratch as we intended to use a completely new brand name and identity.

Visual guideline: the Mona Sans Wide type scale, colour tokens and sample components.Collection page with trait filters, an item grid and price analytics.

Interestingly, because we had previously developed a decentralized NFT trading marketplace using an existing brand, we followed a reverse project development sequence, starting from the backend. This posed significant challenges in terms of project and product requirements.

Collection page in list view, for sweeping the floor across many items.NFT item page with attributes, price history, bids and activity.

Realizing that time was limited, especially before finalizing the brand name, I proactively collaborated with the product owner to define the style and color scheme. Simultaneously, I engaged with the frontend team to select frontend component libraries to enhance development efficiency and prevent resource wastage.

It's unfortunate that despite the design team delivering all the designs on time, this project didn't go live in the end due to changes in the market and the organization.