Binance Fan Token

Write the future with your team

Binance Fan Token is an internally incubated project.

Its main goal is to identify classic intellectual properties (IPs) and assist them in entering the web3 domain. This includes football clubs, e-sports teams, Formula 1 racing teams, and more.

Role: RWD Web UINFT DesignLeading TeamOps materialsUser ResearchVisual GuidelineIllustration
Platform: RWD Website
Duration: 16 months
Date: Jun 2022 – Aug 2023

Fan Token web homepage and mobile app, listing featured teams under the line “Write the future with your team”.

We provide services such as token issuance, NFT issuance, and design for these IPs, creating a new channel of interaction between fans and IPs, ultimately enhancing their brand value significantly.

Match prediction leaderboard and a club donation event page.

As an initial team member, I contributed to the project from ground zero to its first version. I was involved in forming the design team, conducting early-stage research, and establishing visual guidelines

Diagram of how fans, clubs and the Binance Fan Token platform exchange tokens, liquidity and engagement.

Set of yellow and black 3D illustrations: mystery boxes, a scoreboard, a cart and a treasure chest.

In the field of fan tokens, we achieved initial success. Compared to dozens of competing IP tokens, we secured over 60% of the fan token market trading volume with just four IPs. Our assistance in launching NFTs for these IPs and the innovative blind box series we introduced all achieved remarkable sell-out results upon release.